I have been a student of creativity for most of life. My original career goal was to be an opera singer – I’m a mezzo soprano. So I trained all through adolescence and studied drama and music at university. But what I saw there quickly turned me off forever to a career in opera. In that world, everyone was fixated on having a competitive edge. The intense focus on standing out individually ultimately isolated everyone from the collaboration that would make us exponentially better together. I found my solace in jazz — quite the opposite of opera.
In this six-minute video, Andrea Hill talks about the importance of using your marketing strategy to build a long game of exponential value.
What’s This Mindset Reflection About?
Mindset has tremendous impact on success. A fixed mindset believes potential is capped. A growth mindset believes effort determines potential.
Want to read the book that inspired this reflection? It’s called “Mindset: The New Psychology of Success” by Carol Dweck. Order it on Amazon.
The question of how to deliver the outstanding customer service consumers expect is easy to answer, but harder to implement.
This week, at Initiatives in Art and Culture’s Gold Conference, the opening evening event – normally reserved for an outing at an atelier or exhibit – was instead devoted to a panel on issues facing women in the jewelry industry.
The topic of gender bias is hardly unique to our industry. But as a small industry, it is perhaps more important to our overall success and more difficult to discuss than for other industries. Continue reading
Businesses that fail to adopt sophisticated digital marketing strategies are facing an uncertain future, as consumers move most of their shopping (which is not the same as buying) online. Andrea Hill shares her perspective on the changes driving retail in this podcast.
This is the podcast version of an article published on LinkedIn on April 9, 2018.