How the pieces of strategic planning fit togetherPeople often confuse strategic planning with business planning. They also are unsure of where marketing strategy, sales strategy, sales forecasting, and branding fit in the mix. This podcast tells you how these elements fit together, and in what order. Continue reading

Posted in branding, general business, strategy | Tagged , , , | Leave a comment

these rules are the key to successToday’s blog is actually a podcast — a 16-minute extract from a presentation I recently made on getting the most out of your sales and sales organization. In this section, I share my 10 rules for working tradeshows, and why each rule has an impact on your success. Continue reading

Posted in entrepreneurship, selling | Tagged , | Leave a comment

starve your distractions, feed your focusIf you ever worry that you have adult onset ADD, you’re not alone. Maybe you do, or maybe your life is just filled with way too many distractions. Before you go running to the doctor for help, consider these tips for getting focused and staying that way. Continue reading

Posted in creativity, management and leadership, personal development | Tagged , , , | Leave a comment

The artisan/designer jewelry represnts the epitome of art and craftIndividuality is in, keeping-up-with-the-Joneses is out.

Environmental stewardship is in, unconscious consumerism is out.

Social awareness is in, ostentatious wealth is out.

Thoughtful acquisition is in, conspicuous consumption is out.

No wonder luxury jewelry is having a hard time. Continue reading

Posted in analysis, branding, Jewelry Industry, leadership, merchandising and marketing | Tagged , , , , , , , , | 1 Comment

Digital design has transformed industriesI was just on a conference call with three experts in digital design. We are preparing for a panel discussion at the Gold Conference in New York at the end of April (you really should join us! Here’s a link to learn more about the conference). We were discussing the transformative aspect of digital design and manufacture, and whether or not the jewelry industry has actually embraced that yet.

Many of us are talking about the struggles in the jewelry industry.  Continue reading

Posted in entrepreneurship, Jewelry Industry, merchandising and marketing, strategy, technology | Tagged , , , , | Leave a comment

Keep Your Mind on Your GoalsI’ve been doing something for the past year that is really working for me. Like you, I run a business. And like you, I often get caught up in the details of that business. So I have to be very intentional about maintaining my focus on the bigger picture. Continue reading

Posted in entrepreneurship, general business, management and leadership, strategy | Tagged , , , | Leave a comment

stop anxiety with this methodIf you are a persistent person – and if you’re reading this blog, you probably are – then you know the power of focusing on something intensely until it gets done.

Unfortunately, the brain with the power to hone in relentlessly on solving a problem or achieving a goal is often the same brain that grabs onto a negative thought or a fear and can’t let that go either. If you ever find your brain spinning incessantly on an unproductive thought, no matter how hard you try to stop focusing on it, this method will help you. Continue reading

Posted in personal development | Tagged , , , , | Leave a comment
Get inspired - I like small, natural, beautiful elements

Tealights burning in rock salt ionize the air.

My office excites me. Every morning when I walk in (and especially after being away for travel), I ignite with the potential of the day. I’ve taken a bit of crap for this in my career. Even in my smallest of offices, I always had fresh flowers, pictures that inspire me, a tiny coffee maker – anything that would look, smell, and feel like motivation — anything that would help me get inspired. Continue reading

Posted in creativity | Tagged , , , | Leave a comment

Put your pain under the microscope and find the real causes

I’ve had a problem with my left knee for a while. It hitches when I walk, and complains when I go up and down the stairs. I just figured that getting older has its price. When I did give it some thought, I’d wonder “what the heck is wrong with my knee?”

As it turns out, I was asking the wrong question. Continue reading

Posted in general business, management and leadership | Tagged , , , | Leave a comment

smartphone-video-games-Depositphotos_6579058_webQuick. Take out your smartphone. Open your website. What do you see?

If your website seamlessly reconfigured itself to be easily readable on your phone, you’re in good shape. This automatic sizing is called responsive, and it’s what website visitors demand today. If, however, your reading panels are too wide, if you have to move your phone into landscape mode to read the text, if your pictures run off the sides, if you have to squint . . . you have pretty much demoted your own site to the nether regions of Google search.

Why? Because 98.3% of smartphone owners use their devices to access the internet. So Google – which has a vested interest in delivering good search results – is taking its belt to sites that haven’t upgraded to responsive design. If your site won’t automatically reconfigure itself to any device of any size, you need to fix it now.

Consider this more of a PSA than a blog post. Let’s get on this folks.

icon - Andrea Hill red glasses


Did you like this post?

Never miss a single blog post by Andrea Hill. Just provide your email address, and we’ll send you a digest of blog posts every Wednesday morning. One less thing to worry about!

Sign up for the werx blog now!

 

 

 

Posted in communications, marketing, technology | Tagged , | Leave a comment