WerxBlog Header2015

10 Demanding but Incredibly Important Rules for Working Tradeshows

these rules are the key to successToday’s blog is actually a podcast — a 16-minute extract from a presentation I recently made on getting the most out of your sales and sales organization. In this section, I share my 10 rules for working tradeshows, and why each rule has an impact on your success.

Here’s the short list of rules. Listen to the podcast to hear the reasons for them and what you gain by following them:

listen now button




1. Always prepare for a tradeshow by researching your top prospects in the event you see them.

2. Never sit in the booth.

3. You’re not selling shoes.

4. Take scheduled breaks from the booth.

5. Hire a booth buddy.

6. Never eat in the booth.

7. Capture every possible lead – that’s what the tradeshow is for.

8. Keep alcohol and late nights to a bare minimum.

9. Make each subsequent day better than the day before.

10. Never ever close up shop early.



Andrea Hill's red glasses

Did you know Andrea publishes a weekly “One Minute Podcast?” Sign up here to receive it directly to your inbox. What an excellent — and fast! — way to add a bit of business inspiration each week!

Sign up for the werx blog now!


This entry was posted in entrepreneurship, selling and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>