Monthly Archives: January 2008

If you have a good handle on who your customers are, what you want from them, and where you should be advertising to find and communicate with them, you have a good handle on where you should send press releases. In most cases, publicity is an important supplement to a paid marketing strategy, but in some cases publicity alone is sufficient, and in every case the balance of publicity to paid advertising could be shifted in favor of more publicity. Continue reading

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Business income/operating statements reflect the reality of a business, right? But which reality? Depending on how you capitalize, amortize, categorize, and agonize, the same business could have many different income statements – without anyone doing anything wrong. There’s nothing wrong with this. But when one uses income and operating statements to manipulate, to support personal opinions that may or may not be based on fact or good knowledge, one can damage a business. Continue reading

Posted in general business, personal development | Leave a comment

What are we doing to create reactions not only in the area of the consumer brain that registers the features and benefits of the specific product we sell, but also in the area of the consumer brain that says “ah yes! I remember them!” Remember, it can’t be low price, high quality, good service, or good selection. These days the consumer brain only registers those companies that don’t live up to those expectations. Continue reading

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