Monthly Archives: June 2014

I know better than this. I mean, I teach selling skills to sales people in a broad range of businesses, and one of the things I teach is that there are four buyer types: the Gain buyer, the Pain buyer, … Continue reading

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I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , , | 5 Comments

              We humans aren’t particularly fond of change. The status quo feels safe, and it allows us to operate on auto-pilot. But while auto-pilot is excellent for basic functions like breathing and walking, it’s … Continue reading

Posted in branding, economics, entrepreneurship, general business, management and leadership, marketing | Tagged , , , , , | 8 Comments

We’re getting a lot of requests for this, so here it is!

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