Author Archives: Andrea Hill

When you run a business, your job is to produce and sell value. It is both as simple and as complicated as that. When I see businesses getting value wrong, I have a physical reaction to it – it’s like … Continue reading

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originally posted on LinkedIn The nature of business is competition. There can be collaboration – where businesses team up to compete together. There can be good will, and there should always be ethics and character. There can be tremendous respect … Continue reading

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My favorite afternoon snack is mixed nuts and seeds. There’s a special mix I buy that is perfect except . . . it contains Brazil nuts. I really don’t like Brazil nuts. The good news is that my wife loves … Continue reading

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I’m doing my annual ritual rounds at the Las Vegas jewelry shows: Part information gathering for my blog and industry articles, part assisting clients who are exhibiting, and part checking in with designers. Working a trade show is hard. I … Continue reading

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People often confuse strategic planning with business planning. They also are unsure of where marketing strategy, sales strategy, sales forecasting, and branding fit in the mix. This podcast tells you how these elements fit together, and in what order.

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Today’s blog is actually a podcast — a 16-minute extract from a presentation I recently made on getting the most out of your sales and sales organization. In this section, I share my 10 rules for working tradeshows, and why … Continue reading

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If you ever worry that you have adult onset ADD, you’re not alone. Maybe you do, or maybe your life is just filled with way too many distractions. Before you go running to the doctor for help, consider these tips for getting … Continue reading

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Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.

Posted in analysis, branding, Jewelry Industry, leadership, merchandising and marketing | Tagged , , , , , , , , | 3 Comments

I was just on a conference call with three experts in digital design. We are preparing for a panel discussion at the Gold Conference in New York at the end of April (you really should join us! Here’s a link … Continue reading

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I’ve been doing something for the past year that is really working for me. Like you, I run a business. And like you, I often get caught up in the details of that business. So I have to be very … Continue reading

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