Category Archives: analysis
Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.
I spend a lot of time thinking about the balance between cultivating customers and customer profitability – both for my own business, and for my clients. For every type of B-to-B business – whether you sell products or services – … Continue reading
You find yourself with an extra half hour at your desk and you know you should spend some quality time getting the view from above the forest, thinking about your business. But you don’t know where to start. You sit … Continue reading
If you’ve been waiting for the US luxury buyer to return to pre-2008 levels, it’s time for you to move on. What has happened to the luxury buyer is more than a business cycle; it’s a long-term change. Let’s quickly … Continue reading
Several recent studies are practically shouting at the jewelry industry to reevaluate our behavior and prepare for the future. We’ve relied on Baby Boomers to buy our luxury goods for so long, we’ve practically forgotten that they would eventually age … Continue reading
As a writer, I value the editors in my life. They find my errors, recognize when I need to clarify, and push me to be better. An excellent editor approaches the task without self-involvement or ego – she seeks excellence … Continue reading
Happy 2014! By now all the holidays are past and you are reasonably recovered and ready to take the world by storm in the new year, right? Before you apply all that enthusiasm and energy, let’s take a few minutes … Continue reading