Category Archives: branding

In this six-minute video, Andrea Hill talks about the importance of using your marketing strategy to build a long game of exponential value.

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People often confuse strategic planning with business planning. They also are unsure of where marketing strategy, sales strategy, sales forecasting, and branding fit in the mix. This podcast tells you how these elements fit together, and in what order.

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Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.

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I tend to have very vivid dreams, and when I wake up they’re still with me. But have you ever had a dream and tried to explain it to someone else? It’s difficult to do, because dreams rarely have a … Continue reading

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Sometimes I listen to parents complain bitterly about things their toddlers – or teenagers – are doing; things which are totally age-appropriate. If you’re like me, you think to yourself, “as long as you’re a parent, you would have a … Continue reading

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I’m not a consumer jewelry blogger, but this is something I wish every consumer jewelry buyer would know. It’s about how (great it is) to buy designer jewelry. When you buy designer jewelry, your jewelry has a back story Nearly … Continue reading

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It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

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For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading

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If you’ve been waiting for the US luxury buyer to return to pre-2008 levels, it’s time for you to move on. What has happened to the luxury buyer is more than a business cycle; it’s a long-term change. Let’s quickly … Continue reading

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We all know that responsive is good. Responsive means your spouse is happier than most spouses. Responsive means that your teenager is capable of doing what you ask of him. Responsive means the drugs are working.  Responsive is good. Especially … Continue reading

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