Category Archives: branding
We humans aren’t particularly fond of change. The status quo feels safe, and it allows us to operate on auto-pilot. But while auto-pilot is excellent for basic functions like breathing and walking, it’s … Continue reading
When I walk trade shows I look for more than new products. As a business strategist and teacher, I want to see evidence of terrific business practice and innovation. Every show I go to, whether it’s jewelry, electronics, software, accessories, … Continue reading
Update 5/6/2015 – you can now download an update of this article and a 24-page tradeshow planner free when you sign up for our email list. I’ve worked a lot of trade shows. Until 2007, I exhibited at 3-4 major … Continue reading
Why Character Matters in Small Business I love going through my daughter’s mail. Oh, I wouldn’t go through it without her! But her mail still comes to my house (that’s another story – she has had her own place for … Continue reading
Last night my Motorola smartphone crapped out. Well, specifically the camera quit and could not be revived. As a person with a 3-day old grandson, no camera-phone was a no-go. So off I headed to the Verizon store.
Several recent studies are practically shouting at the jewelry industry to reevaluate our behavior and prepare for the future. We’ve relied on Baby Boomers to buy our luxury goods for so long, we’ve practically forgotten that they would eventually age … Continue reading
This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. You – the Primary Brand … Continue reading
Once you are armed with insights about your customers’ behavior both as shoppers and as online participants you can flesh out your marketing strategy. Look backward to look forward Get the list of every marketing activity you did last year: … Continue reading
Margin is typically viewed within its accounting framework, but the rules of business are changing and business owners must expand their understanding of how to increase margin if they want to remain competitive and profitable. This video tells you how. Continue reading
Nobody walks into a Walmart and thinks she is in Target. She may be looking for the same brand of paper towel or hair color, but she knows which mass merchant’s store she’s in the second those sliding doors glide … Continue reading