Category Archives: communications

Quick. Take out your smartphone. Open your website. What do you see? If your website seamlessly reconfigured itself to be easily readable on your phone, you’re in good shape. This automatic sizing is called responsive, and it’s what website visitors … Continue reading

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Maybe you’ve been using Twitter for a while. Maybe you even feel comfortable and have a few thousand followers. If so, congratulations, you’re on your way. But there are some Twitter pitfalls awaiting the uninformed, and perhaps you have fallen … Continue reading

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It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

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For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading

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We all know that responsive is good. Responsive means your spouse is happier than most spouses. Responsive means that your teenager is capable of doing what you ask of him. Responsive means the drugs are working.  Responsive is good. Especially … Continue reading

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I had an interesting argument with a fella on Twitter today. He had followed me, and he received my instant thank-you note. Instant, as in automatic. This particular person took offense at my use of an automated greeting, which he … Continue reading

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One of my earliest jobs was at an advertising agency, and the main thing I remember about working there is that everybody screamed at each other all the time. Sometimes the screaming was loud, sometimes it was more of a … Continue reading

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When my oldest child was eight years old, I stumbled upon a brilliant method of doling out consequences for less-than-desirable behavior. Instead of telling her what her punishment was, I asked her to decide on the punishment herself.

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One of the most important things you can do as a product designer is include customer feedback in your business thinking. I’m not talking about customer satisfaction surveys (though those are important too). I’m talking about impressions of your brand … Continue reading

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I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

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