Category Archives: communications
One of the most important things you can do as a product designer is include customer feedback in your business thinking. I’m not talking about customer satisfaction surveys (though those are important too). I’m talking about impressions of your brand … Continue reading
One of the most important tasks of a marketer is to take the company’s secret sauce – its special blend of products, services, and personality – and find the customers to whom it matters most. This is the work of … Continue reading
You know the saying No Pain, No Gain, but here’s a little different way to look at it. I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading
Chatty Challenged A long time ago I had a neighbor named Nancy, and she had a daughter named Rebecca. Rebecca was a lovely girl; 12 years old, bright, funny, and sincere. She was also an only child, and had been … Continue reading
As a writer, I value the editors in my life. They find my errors, recognize when I need to clarify, and push me to be better. An excellent editor approaches the task without self-involvement or ego – she seeks excellence … Continue reading
The owner of a small retail shop in Canada recently asked me how she could discourage conversation with her one employee without making the workplace seem cold and uninviting. This is an issue many owners of small businesses face.