Category Archives: communications

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , , | 5 Comments

We’re getting a lot of requests for this, so here it is!

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(with a big bow to Marshall McLuhan) When you were a mere toddler, it’s likely you took boxes, pots and pans and turned them into toys. In grade school, we took plastic sheeting and turned it into sleds on the … Continue reading

Posted in communications, creativity, marketing, merchandising and marketing, social media | Tagged , , | 1 Comment

One of the most important tasks of a marketer is to take the company’s secret sauce – its special blend of products, services, and personality – and find the customers to whom it matters most. This is the work of … Continue reading

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You know the saying No Pain, No Gain, but here’s a little different way to look at it.  I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading

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Chatty Challenged A long time ago I had a neighbor named Nancy, and she had a daughter named Rebecca. Rebecca was a lovely girl; 12 years old, bright, funny, and sincere. She was also an only child, and had been … Continue reading

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As a writer, I value the editors in my life. They find my errors, recognize when I need to clarify, and push me to be better. An excellent editor approaches the task without self-involvement or ego – she seeks excellence … Continue reading

Posted in analysis, communications, Mentorship, personal development | Tagged , , , | 4 Comments

The owner of a small retail shop in Canada recently asked me how she could discourage conversation with her one employee without making the workplace seem cold and uninviting. This is an issue many owners of small businesses face.

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Better Decision Making Starts with Better Reactions to Requests When I was growing up, one of the next-door-neighbor moms was, well, sort of rough. Whenever the kids would ask if they could do something (go outside and play, go to … Continue reading

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This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. Balance Patience with People Against … Continue reading

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