Category Archives: marketing

originally posted on LinkedIn The nature of business is competition. There can be collaboration – where businesses team up to compete together. There can be good will, and there should always be ethics and character. There can be tremendous respect … Continue reading

Posted in entrepreneurship, marketing | Tagged , | Leave a comment

Quick. Take out your smartphone. Open your website. What do you see? If your website seamlessly reconfigured itself to be easily readable on your phone, you’re in good shape. This automatic sizing is called responsive, and it’s what website visitors … Continue reading

Posted in communications, marketing, technology | Tagged , | Leave a comment

Remember a time when different jewelry producers could place their collections in retail stores, and rely on retail stores to bring in traffic? The numbers game back then was one of local customers. Retailers who were on a busy street, … Continue reading

Posted in entrepreneurship, marketing, merchandising and marketing, social media, strategy | Tagged , , , , | Leave a comment

Two of my grandchildren are under the age of two. Active little boys, they give me such delight as I watch them develop and grow. They also make me gasp in fear on a regular basis. Just the other day, … Continue reading

Posted in general business, management and leadership, marketing, strategy | Tagged , , , | Leave a comment

Sometimes I listen to parents complain bitterly about things their toddlers – or teenagers – are doing; things which are totally age-appropriate. If you’re like me, you think to yourself, “as long as you’re a parent, you would have a … Continue reading

Posted in branding, entrepreneurship, financial management, general business, hiring & people development, leadership, management and leadership, marketing, merchandising and marketing, personal development, production, selling, strategy, supply chain, systems management | Tagged , | Leave a comment

Maybe you’ve been using Twitter for a while. Maybe you even feel comfortable and have a few thousand followers. If so, congratulations, you’re on your way. But there are some Twitter pitfalls awaiting the uninformed, and perhaps you have fallen … Continue reading

Posted in communications, marketing, social media | Tagged , | 2 Comments

I’m not a consumer jewelry blogger, but this is something I wish every consumer jewelry buyer would know. It’s about how (great it is) to buy designer jewelry. When you buy designer jewelry, your jewelry has a back story Nearly … Continue reading

Posted in branding, general business, marketing, merchandising and marketing, selling | Tagged , , , , , , , | 65 Comments

It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , | 3 Comments

In the 1980s I cut my Direct Marketing teeth under the tutelage of Hank Johnson and Katie Muldoon, two of the giants of the catalog world. My previous business experience had been entertainment booking and promotion. Marketing in the entertainment … Continue reading

Posted in marketing, merchandising and marketing, selling | Tagged , , | Leave a comment

For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading

Posted in branding, communications, general business, marketing | Tagged , , , , | 1 Comment