Category Archives: marketing

In this six-minute video, Andrea Hill talks about the importance of using your marketing strategy to build a long game of exponential value.

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Everyone wants to know: What is the future of retail? Who will tell us what it looks like? What do consumers really want? How do we remain relevant?

Posted in entrepreneurship, Jewelry Industry, marketing | 1 Comment

originally posted on LinkedIn The nature of business is competition. There can be collaboration – where businesses team up to compete together. There can be good will, and there should always be ethics and character. There can be tremendous respect … Continue reading

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Quick. Take out your smartphone. Open your website. What do you see? If your website seamlessly reconfigured itself to be easily readable on your phone, you’re in good shape. This automatic sizing is called responsive, and it’s what website visitors … Continue reading

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Remember a time when different jewelry producers could place their collections in retail stores, and rely on retail stores to bring in traffic? The numbers game back then was one of local customers. Retailers who were on a busy street, … Continue reading

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Two of my grandchildren are under the age of two. Active little boys, they give me such delight as I watch them develop and grow. They also make me gasp in fear on a regular basis. Just the other day, … Continue reading

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Sometimes I listen to parents complain bitterly about things their toddlers – or teenagers – are doing; things which are totally age-appropriate. If you’re like me, you think to yourself, “as long as you’re a parent, you would have a … Continue reading

Posted in branding, entrepreneurship, financial management, general business, hiring & people development, leadership, management and leadership, marketing, merchandising and marketing, personal development, production, selling, strategy, supply chain, systems management | Tagged , | Leave a comment

Maybe you’ve been using Twitter for a while. Maybe you even feel comfortable and have a few thousand followers. If so, congratulations, you’re on your way. But there are some Twitter pitfalls awaiting the uninformed, and perhaps you have fallen … Continue reading

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I’m not a consumer jewelry blogger, but this is something I wish every consumer jewelry buyer would know. It’s about how (great it is) to buy designer jewelry. When you buy designer jewelry, your jewelry has a back story Nearly … Continue reading

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It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

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