Category Archives: marketing

For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading

Posted in branding, communications, general business, marketing | Tagged , , , , | 1 Comment

We all know that responsive is good. Responsive means your spouse is happier than most spouses. Responsive means that your teenager is capable of doing what you ask of him. Responsive means the drugs are working.  Responsive is good. Especially … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , | Leave a comment

I had an interesting argument with a fella on Twitter today. He had followed me, and he received my instant thank-you note. Instant, as in automatic. This particular person took offense at my use of an automated greeting, which he … Continue reading

Posted in communications, marketing, social media | Tagged , , , , | Leave a comment

Selling is hard. So hard, that unless you know some facts about it, you might just think you’re terrible at it! It may be comforting to you to know that the struggles in selling are real and universal. The good … Continue reading

Posted in marketing, selling | Tagged , , , , , , , , | Leave a comment

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , , | 5 Comments

              We humans aren’t particularly fond of change. The status quo feels safe, and it allows us to operate on auto-pilot. But while auto-pilot is excellent for basic functions like breathing and walking, it’s … Continue reading

Posted in branding, economics, entrepreneurship, general business, management and leadership, marketing | Tagged , , , , , | 8 Comments

We’re getting a lot of requests for this, so here it is!

Posted in communications, marketing | Tagged , , , , , , | Leave a comment

When I walk trade shows I look for more than new products. As a business strategist and teacher, I want to see evidence of terrific business practice and innovation. Every show I go to, whether it’s jewelry, electronics, software, accessories, … Continue reading

Posted in branding, creativity, entrepreneurship, marketing | Tagged , , , | Leave a comment

Update 5/6/2015 – you can now download an update of this article and a 24-page tradeshow planner free when you sign up for our email list. I’ve worked a lot of trade shows. Until 2007, I exhibited at 3-4 major … Continue reading

Posted in branding, general business, marketing, merchandising and marketing, selling | Tagged , , , , | 2 Comments

(with a big bow to Marshall McLuhan) When you were a mere toddler, it’s likely you took boxes, pots and pans and turned them into toys. In grade school, we took plastic sheeting and turned it into sleds on the … Continue reading

Posted in communications, creativity, marketing, merchandising and marketing, social media | Tagged , , | 1 Comment