Category Archives: Measurement

The fourth quarter is nearly here, and your head is probably in go-go-go-for-the-holidays mode. That’s good – you’re supposed to make hay while the sun shines, right? But the risk is that you’ll wake up one day soon, the holidays … Continue reading

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I spend a lot of time thinking about the balance between cultivating customers and customer profitability – both for my own business, and for my clients. For every type of B-to-B business – whether you sell products or services – … Continue reading

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Despite constant study of and reporting about social media sales, there continues to be misunderstanding about how social media really works and what expectations we should have of it.

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Happy 2014! By now all the holidays are past and you are reasonably recovered and ready to take the world by storm in the new year, right? Before you apply all that enthusiasm and energy, let’s take a few minutes … Continue reading

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Some people have opted out of the whole problem by declining to develop computer or technical skills. I don’t consider this an option. Anyone reading this blog would agree that the inability to read or write is a guarantee of economic deprivation. I believe computer illiteracy will contribute to a similar result in the near future (and to a certain extent, already is). If you moved to a non-English speaking country, you could not expect to gain successful employment or integrate into society without speaking the language. Continue reading

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