Category Archives: merchandising and marketing

Update 5/6/2015 – you can now download an update of this article and a 24-page tradeshow planner free when you sign up for our email list. I’ve worked a lot of trade shows. Until 2007, I exhibited at 3-4 major … Continue reading

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(with a big bow to Marshall McLuhan) When you were a mere toddler, it’s likely you took boxes, pots and pans and turned them into toys. In grade school, we took plastic sheeting and turned it into sleds on the … Continue reading

Posted in communications, creativity, marketing, merchandising and marketing, social media | Tagged , , | 1 Comment

Several recent studies are practically shouting at the jewelry industry to reevaluate our behavior and prepare for the future. We’ve relied on Baby Boomers to buy our luxury goods for so long, we’ve practically forgotten that they would eventually age … Continue reading

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You know the saying No Pain, No Gain, but here’s a little different way to look at it.  I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading

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When you’re seated at a restaurant, hungry, enthusiastic about eating, you don’t turn away the wait staff, right? You might ask for a few minutes to decide, but you don’t put them off indefinitely. When you go to the salon … Continue reading

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Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading

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Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading

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Your Marketing Strategy Will Be as Good as Your Insights The best time to create your marketing strategy for the following year is in September and October,  so the marketing plans can be included in the company budgets. But invariably … Continue reading

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Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading

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