Category Archives: social media

Remember a time when different jewelry producers could place their collections in retail stores, and rely on retail stores to bring in traffic? The numbers game back then was one of local customers. Retailers who were on a busy street, … Continue reading

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Maybe you’ve been using Twitter for a while. Maybe you even feel comfortable and have a few thousand followers. If so, congratulations, you’re on your way. But there are some Twitter pitfalls awaiting the uninformed, and perhaps you have fallen … Continue reading

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It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

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We all know that responsive is good. Responsive means your spouse is happier than most spouses. Responsive means that your teenager is capable of doing what you ask of him. Responsive means the drugs are working.  Responsive is good. Especially … Continue reading

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I had an interesting argument with a fella on Twitter today. He had followed me, and he received my instant thank-you note. Instant, as in automatic. This particular person took offense at my use of an automated greeting, which he … Continue reading

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Despite constant study of and reporting about social media sales, there continues to be misunderstanding about how social media really works and what expectations we should have of it.

Posted in Measurement, selling, social media | 2 Comments

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

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(with a big bow to Marshall McLuhan) When you were a mere toddler, it’s likely you took boxes, pots and pans and turned them into toys. In grade school, we took plastic sheeting and turned it into sleds on the … Continue reading

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Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading

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Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading

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