Category Archives: social media

Most business owners approach their P&L (profit & loss statement, often called operating statement) as a zero sum game. They want to know where they can trim spending to have more money left at the end of the month. I … Continue reading

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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading

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One of my retail clients was just pitched by a local marketing firm on paying for text marketing services. For $1,000/year, the retailer can send unlimited text messages to their consumers. My client wanted to know if it was worth … Continue reading

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