Category Archives: strategy
In this six-minute video, Andrea Hill talks about the importance of using your marketing strategy to build a long game of exponential value.
Clear Expectations Help You Release Control One of the things I like to write about is how to get out of our own way, and how most people get in their own way by fearing change and trying new things. … Continue reading
My favorite afternoon snack is mixed nuts and seeds. There’s a special mix I buy that is perfect except . . . it contains Brazil nuts. I really don’t like Brazil nuts. The good news is that my wife loves … Continue reading
People often confuse strategic planning with business planning. They also are unsure of where marketing strategy, sales strategy, sales forecasting, and branding fit in the mix. This podcast tells you how these elements fit together, and in what order.
I was just on a conference call with three experts in digital design. We are preparing for a panel discussion at the Gold Conference in New York at the end of April (you really should join us! Here’s a link … Continue reading
I’ve been doing something for the past year that is really working for me. Like you, I run a business. And like you, I often get caught up in the details of that business. So I have to be very … Continue reading
Nothing will kill a business faster than simply fighting the same old battles and doing the same old things. Are you showing up to work energized each morning? Are you excited about the work you plan to do that day? … Continue reading
I am of a split mind when it comes to comparison between the jewelry industry and the fashion industry. On the one hand, jewelry is definitely part of a woman’s wardrobe and it plays an important role in her expression … Continue reading
Two of my grandchildren are under the age of two. Active little boys, they give me such delight as I watch them develop and grow. They also make me gasp in fear on a regular basis. Just the other day, … Continue reading