Category Archives: strategy

My favorite afternoon snack is mixed nuts and seeds. There’s a special mix I buy that is perfect except . . . it contains Brazil nuts. I really don’t like Brazil nuts. The good news is that my wife loves … Continue reading

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People often confuse strategic planning with business planning. They also are unsure of where marketing strategy, sales strategy, sales forecasting, and branding fit in the mix. This podcast tells you how these elements fit together, and in what order.

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I was just on a conference call with three experts in digital design. We are preparing for a panel discussion at the Gold Conference in New York at the end of April (you really should join us! Here’s a link … Continue reading

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I’ve been doing something for the past year that is really working for me. Like you, I run a business. And like you, I often get caught up in the details of that business. So I have to be very … Continue reading

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Nothing will kill a business faster than simply fighting the same old battles and doing the same old things. Are you showing up to work energized each morning? Are you excited about the work you plan to do that day? … Continue reading

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I am of a split mind when it comes to  comparison between the jewelry industry and the fashion industry. On the one hand, jewelry is definitely part of a woman’s wardrobe and it plays an important role in her expression … Continue reading

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Remember a time when different jewelry producers could place their collections in retail stores, and rely on retail stores to bring in traffic? The numbers game back then was one of local customers. Retailers who were on a busy street, … Continue reading

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Two of my grandchildren are under the age of two. Active little boys, they give me such delight as I watch them develop and grow. They also make me gasp in fear on a regular basis. Just the other day, … Continue reading

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I tend to have very vivid dreams, and when I wake up they’re still with me. But have you ever had a dream and tried to explain it to someone else? It’s difficult to do, because dreams rarely have a … Continue reading

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I spend a lot of time thinking about the balance between cultivating customers and customer profitability – both for my own business, and for my clients. For every type of B-to-B business – whether you sell products or services – … Continue reading

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