Category Archives: strategy

I spend a lot of time thinking about the balance between cultivating customers and customer profitability – both for my own business, and for my clients. For every type of B-to-B business – whether you sell products or services – … Continue reading

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Sometimes I listen to parents complain bitterly about things their toddlers – or teenagers – are doing; things which are totally age-appropriate. If you’re like me, you think to yourself, “as long as you’re a parent, you would have a … Continue reading

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You find yourself with an extra half hour at your desk and you know you should spend some quality time getting the view from above the forest, thinking about your business. But you don’t know where to start. You sit … Continue reading

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If you’ve been waiting for the US luxury buyer to return to pre-2008 levels, it’s time for you to move on. What has happened to the luxury buyer is more than a business cycle; it’s a long-term change. Let’s quickly … Continue reading

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Last night my Motorola smartphone crapped out. Well, specifically the camera quit and could not be revived. As a person with a 3-day old grandson, no camera-phone was a no-go. So off I headed to the Verizon store.

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Are You Competitive? One of the most important elements of business success is competitiveness. Business thinkers write about it, business owners talk about it, and entrepreneurs worry about it. I have received more than one phone call from new business … Continue reading

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I’m having a lot of fun again. For a little while I had stopped following my own advice – the advice I always give about staying true to and clear about your business strategy and your own path. Oh, I … Continue reading

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Happy 2014! By now all the holidays are past and you are reasonably recovered and ready to take the world by storm in the new year, right? Before you apply all that enthusiasm and energy, let’s take a few minutes … Continue reading

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Your Marketing Strategy Will Be as Good as Your Insights The best time to create your marketing strategy for the following year is in September and October,  so the marketing plans can be included in the company budgets. But invariably … Continue reading

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Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

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