Tag Archives: advertising

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , , | 5 Comments

You know the saying No Pain, No Gain, but here’s a little different way to look at it.  I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading

Posted in communications, marketing, merchandising and marketing, selling | Tagged , , | Leave a comment

This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. You – the Primary Brand … Continue reading

Posted in branding, entrepreneurship, leadership, management and leadership | Tagged , , , , , , , , | 2 Comments

Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading

Posted in communications, merchandising and marketing, social media | Tagged , , , , , , | 1 Comment

Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading

Posted in analysis, merchandising and marketing, social media | Tagged , , , , , , , | Leave a comment

Your Marketing Strategy Will Be as Good as Your Insights The best time to create your marketing strategy for the following year is in September and October,  so the marketing plans can be included in the company budgets. But invariably … Continue reading

Posted in general business, merchandising and marketing, strategy | Tagged , , , , | Leave a comment

Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

Posted in economics, general business, merchandising and marketing, pricing, strategy | Tagged , , , , , , , , | Leave a comment

Most business owners approach their P&L (profit & loss statement, often called operating statement) as a zero sum game. They want to know where they can trim spending to have more money left at the end of the month. I … Continue reading

Posted in entrepreneurship, general business, management and leadership, selling, social media | Tagged , | Leave a comment

It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading

Posted in communications, merchandising and marketing, social media | Tagged , , , , , , | Leave a comment

One of my retail clients was just pitched by a local marketing firm on paying for text marketing services. For $1,000/year, the retailer can send unlimited text messages to their consumers. My client wanted to know if it was worth … Continue reading

Posted in communications, merchandising and marketing, social media | Tagged , , , , , , | Leave a comment