Tag Archives: branding

I tend to have very vivid dreams, and when I wake up they’re still with me. But have you ever had a dream and tried to explain it to someone else? It’s difficult to do, because dreams rarely have a … Continue reading

Posted in branding, entrepreneurship, general business, strategy | Tagged , , , , | 1 Comment

For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading

Posted in branding, communications, general business, marketing | Tagged , , , , | 1 Comment

We all know that responsive is good. Responsive means your spouse is happier than most spouses. Responsive means that your teenager is capable of doing what you ask of him. Responsive means the drugs are working.  Responsive is good. Especially … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , | Leave a comment

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , , | 5 Comments

Several recent studies are practically shouting at the jewelry industry to reevaluate our behavior and prepare for the future. We’ve relied on Baby Boomers to buy our luxury goods for so long, we’ve practically forgotten that they would eventually age … Continue reading

Posted in analysis, branding, general business, marketing, merchandising and marketing | Tagged , , , , | 2 Comments

This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. You – the Primary Brand … Continue reading

Posted in branding, entrepreneurship, leadership, management and leadership | Tagged , , , , , , , , | 2 Comments

Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

Posted in economics, general business, merchandising and marketing, pricing, strategy | Tagged , , , , , , , , | Leave a comment

Our increasingly complex world creates consumers who seek familiarity and recognizable patterns to ease their decision-making. Business owners who sell their differences while making themselves seem very familiar will achieve the greatest success. Continue reading

Posted in branding, general business, strategy | Tagged , , , , , | Leave a comment