Tag Archives: content

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

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Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading

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Of all the companies that use the Internet for business intelligence, those who have a talent for finding the meaning and patterns behind the noise will benefit the most. Continue reading

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or Distilling customer relationship publishing into one simple blog post     I read dozens of business books and articles every month, and I look for common threads between them. Not surprisingly, I find more common thought than innovative or … Continue reading

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People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement. Continue reading

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Our increasingly complex world creates consumers who seek familiarity and recognizable patterns to ease their decision-making. Business owners who sell their differences while making themselves seem very familiar will achieve the greatest success. Continue reading

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For those of us who are or aspire to be leaders, the choice must be about more than the increased paycheck. The choice must be about having a passion to lead, a belief that you can make a positive difference, and a willingness to be criticized, disliked, and argued with for the sake of progress. Continue reading

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Remember the book – and the saying – the medium is the message? Marshall McLuhan, author of the saying and of the 1964 book of the same name, theorized that every message is not only influenced, but defined, by the medium by which the message is delivered. McLuhan died in 1980, before any of these new digital marketing mediums were possible, let alone conceived of. Yet his work is as relevant today as it was back when he was worried about the ultimate social impact of the television. McLuhan argued that at the intelligent, rational levels of perception, human beings take a message and consider its content carefully. However, at the empirical – experiential – level of consciousness, the medium itself is the message. Continue reading

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