Tag Archives: differentiation

Are You Competitive? One of the most important elements of business success is competitiveness. Business thinkers write about it, business owners talk about it, and entrepreneurs worry about it. I have received more than one phone call from new business … Continue reading

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When you’re seated at a restaurant, hungry, enthusiastic about eating, you don’t turn away the wait staff, right? You might ask for a few minutes to decide, but you don’t put them off indefinitely. When you go to the salon … Continue reading

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This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. You – the Primary Brand … Continue reading

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You’d pretty much have to live in a burrow to have missed that Apple was suing Samsung, or that they won a billion-dollar judgment for their efforts (pending appeal, of course). I have a lot of reservations about our 18th … Continue reading

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Margin is typically viewed within its accounting framework, but the rules of business are changing and business owners must expand their understanding of how to increase margin if they want to remain competitive and profitable. This video tells you how. Continue reading

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All business owners must differentiate or compete on price, but the stakes are much higher for designer businesses. Differentiation on design is the primary argument for maintaining higher prices, and failure to do so undermines the entire business premise. Do you know which questions to ask when establishing your pricing strategy? Continue reading

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The biggest danger to a business owner is lack of originality – generally demonstrated by virtue of getting trapped in his or her industry’s trends. Industry trend following simply turns your business into a commodity business. Avoid the trap, and maintain your margins. Continue reading

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It’s tempting to think an investor is all you need to launch your small business into a larger operation. But think again. Without clear differentiation and competitive advantage neither investors or success are likely to be yours. Continue reading

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