Tag Archives: margins

Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

Posted in economics, general business, merchandising and marketing, pricing, strategy | Tagged , , , , , , , , | Leave a comment

The biggest danger to a business owner is lack of originality – generally demonstrated by virtue of getting trapped in his or her industry’s trends. Industry trend following simply turns your business into a commodity business. Avoid the trap, and maintain your margins. Continue reading

Posted in entrepreneurship, general business, merchandising and marketing, strategy | Tagged , , , , , , , , | 3 Comments