Tag Archives: marketing

Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.

Posted in analysis, branding, Jewelry Industry, leadership, merchandising and marketing | Tagged , , , , , , , , | 3 Comments

Quick. Take out your smartphone. Open your website. What do you see? If your website seamlessly reconfigured itself to be easily readable on your phone, you’re in good shape. This automatic sizing is called responsive, and it’s what website visitors … Continue reading

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Remember a time when different jewelry producers could place their collections in retail stores, and rely on retail stores to bring in traffic? The numbers game back then was one of local customers. Retailers who were on a busy street, … Continue reading

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I tend to have very vivid dreams, and when I wake up they’re still with me. But have you ever had a dream and tried to explain it to someone else? It’s difficult to do, because dreams rarely have a … Continue reading

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I’m not a consumer jewelry blogger, but this is something I wish every consumer jewelry buyer would know. It’s about how (great it is) to buy designer jewelry. When you buy designer jewelry, your jewelry has a back story Nearly … Continue reading

Posted in branding, general business, marketing, merchandising and marketing, selling | Tagged , , , , , , , | 65 Comments

It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

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For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading

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We all know that responsive is good. Responsive means your spouse is happier than most spouses. Responsive means that your teenager is capable of doing what you ask of him. Responsive means the drugs are working.  Responsive is good. Especially … Continue reading

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I had an interesting argument with a fella on Twitter today. He had followed me, and he received my instant thank-you note. Instant, as in automatic. This particular person took offense at my use of an automated greeting, which he … Continue reading

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It’s not what you sell . . . it’s how you sell it This question came to our StrategyWerx Facebook page this week: I opened my business a year ago and I’m really proud of my work. I have done … Continue reading

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