Tag Archives: marketing
Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.
Quick. Take out your smartphone. Open your website. What do you see? If your website seamlessly reconfigured itself to be easily readable on your phone, you’re in good shape. This automatic sizing is called responsive, and it’s what website visitors … Continue reading
I tend to have very vivid dreams, and when I wake up they’re still with me. But have you ever had a dream and tried to explain it to someone else? It’s difficult to do, because dreams rarely have a … Continue reading
I’m not a consumer jewelry blogger, but this is something I wish every consumer jewelry buyer would know. It’s about how (great it is) to buy designer jewelry. When you buy designer jewelry, your jewelry has a back story Nearly … Continue reading
For the first time in 20 years I had to miss the jewelry shows in Vegas. It gave me an interesting opportunity to observe the shows entirely through social media. At one point, in support of my (almost entirely female) … Continue reading