Tag Archives: marketing

One of the most important things you can do as a product designer is include customer feedback in your business thinking. I’m not talking about customer satisfaction surveys (though those are important too). I’m talking about impressions of your brand … Continue reading

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Selling is hard. So hard, that unless you know some facts about it, you might just think you’re terrible at it! It may be comforting to you to know that the struggles in selling are real and universal. The good … Continue reading

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I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

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              We humans aren’t particularly fond of change. The status quo feels safe, and it allows us to operate on auto-pilot. But while auto-pilot is excellent for basic functions like breathing and walking, it’s … Continue reading

Posted in branding, economics, entrepreneurship, general business, management and leadership, marketing | Tagged , , , , , | 8 Comments

Update 5/6/2015 – you can now download an update of this article and a 24-page tradeshow planner free when you sign up for our email list. I’ve worked a lot of trade shows. Until 2007, I exhibited at 3-4 major … Continue reading

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(with a big bow to Marshall McLuhan) When you were a mere toddler, it’s likely you took boxes, pots and pans and turned them into toys. In grade school, we took plastic sheeting and turned it into sleds on the … Continue reading

Posted in communications, creativity, marketing, merchandising and marketing, social media | Tagged , , | 1 Comment

Why Character Matters in Small Business I love going through my daughter’s mail. Oh, I wouldn’t go through it without her! But her mail still comes to my house (that’s another story – she has had her own place for … Continue reading

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One of the most important tasks of a marketer is to take the company’s secret sauce – its special blend of products, services, and personality – and find the customers to whom it matters most. This is the work of … Continue reading

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Several recent studies are practically shouting at the jewelry industry to reevaluate our behavior and prepare for the future. We’ve relied on Baby Boomers to buy our luxury goods for so long, we’ve practically forgotten that they would eventually age … Continue reading

Posted in analysis, branding, general business, marketing, merchandising and marketing | Tagged , , , , | 2 Comments

You know the saying No Pain, No Gain, but here’s a little different way to look at it.  I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading

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