Tag Archives: measurement

Happy 2014! By now all the holidays are past and you are reasonably recovered and ready to take the world by storm in the new year, right? Before you apply all that enthusiasm and energy, let’s take a few minutes … Continue reading

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Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading

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Your Marketing Strategy Will Be as Good as Your Insights The best time to create your marketing strategy for the following year is in September and October,  so the marketing plans can be included in the company budgets. But invariably … Continue reading

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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading

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If your business fitness approach is to stick your toe in the water here and there to see if anything works, you’re just delaying the inevitable. Treat your business regimen as if you are training to defend your life, and you won’t be outrun, outgunned, or outmaneuvered when challengers come to call. Continue reading

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if you understand the inputs and outputs of a business, you can make intelligent decisions about how much and where to allocate your funds and your time. Continue reading

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The difference between small and large business is a difference of scale. All the same things need to be done, from sales to service, from information management to product development, from ordering supplies to cleaning the bathroom. And don’t forget the taxman. It is no surprise that business owners find themselves far far from the activities that drive revenue and profits – and they don’t know how they got there. This small exercise could mean the difference between a day well spent, and a day sent down the well. Continue reading

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Most western education trains us to look back on a scheduled basis and evaluate how we have done so far. This process is healthy for assessing past work, but is practically useless for ensuring ongoing improvement.   It would be … Continue reading

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