Tag Archives: merchandising

I’m not a consumer jewelry blogger, but this is something I wish every consumer jewelry buyer would know. It’s about how (great it is) to buy designer jewelry. When you buy designer jewelry, your jewelry has a back story Nearly … Continue reading

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In the 1980s I cut my Direct Marketing teeth under the tutelage of Hank Johnson and Katie Muldoon, two of the giants of the catalog world. My previous business experience had been entertainment booking and promotion. Marketing in the entertainment … Continue reading

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Several recent studies are practically shouting at the jewelry industry to reevaluate our behavior and prepare for the future. We’ve relied on Baby Boomers to buy our luxury goods for so long, we’ve practically forgotten that they would eventually age … Continue reading

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When you’re seated at a restaurant, hungry, enthusiastic about eating, you don’t turn away the wait staff, right? You might ask for a few minutes to decide, but you don’t put them off indefinitely. When you go to the salon … Continue reading

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Thoughts on avoiding knock-off designer jewelry for custom jewelers The subject of whose idea was it anyway is a sore one in the world of jewelry design. Designers throw their life savings and energy into creating a jewelry line, and … Continue reading

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Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

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You’d pretty much have to live in a burrow to have missed that Apple was suing Samsung, or that they won a billion-dollar judgment for their efforts (pending appeal, of course). I have a lot of reservations about our 18th … Continue reading

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Nobody walks into a Walmart and thinks she is in Target. She may be looking for the same brand of paper towel or hair color, but she knows which mass merchant’s store she’s in the second those sliding doors glide … Continue reading

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All business owners must differentiate or compete on price, but the stakes are much higher for designer businesses. Differentiation on design is the primary argument for maintaining higher prices, and failure to do so undermines the entire business premise. Do you know which questions to ask when establishing your pricing strategy? Continue reading

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The biggest danger to a business owner is lack of originality – generally demonstrated by virtue of getting trapped in his or her industry’s trends. Industry trend following simply turns your business into a commodity business. Avoid the trap, and maintain your margins. Continue reading

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