Tag Archives: messaging
Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.
Why Character Matters in Small Business I love going through my daughter’s mail. Oh, I wouldn’t go through it without her! But her mail still comes to my house (that’s another story – she has had her own place for … Continue reading
One of the most important tasks of a marketer is to take the company’s secret sauce – its special blend of products, services, and personality – and find the customers to whom it matters most. This is the work of … Continue reading
You know the saying No Pain, No Gain, but here’s a little different way to look at it. I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading