Tag Archives: messaging

Individuality is in, keeping-up-with-the-Joneses is out. Environmental stewardship is in, unconscious consumerism is out. Social awareness is in, ostentatious wealth is out. Thoughtful acquisition is in, conspicuous consumption is out. No wonder luxury jewelry is having a hard time.

Posted in analysis, branding, Jewelry Industry, leadership, merchandising and marketing | Tagged , , , , , , , , | 3 Comments

I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

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Why Character Matters in Small Business I love going through my daughter’s mail. Oh, I wouldn’t go through it without her! But her mail still comes to my house (that’s another story – she has had her own place for … Continue reading

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One of the most important tasks of a marketer is to take the company’s secret sauce – its special blend of products, services, and personality – and find the customers to whom it matters most. This is the work of … Continue reading

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You know the saying No Pain, No Gain, but here’s a little different way to look at it.  I have been reviewing/refining 2014 sales & marketing strategy for several clients yesterday and today, and the pain or gain aspect of … Continue reading

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This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. You – the Primary Brand … Continue reading

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Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading

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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading

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One of my retail clients was just pitched by a local marketing firm on paying for text marketing services. For $1,000/year, the retailer can send unlimited text messages to their consumers. My client wanted to know if it was worth … Continue reading

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Nobody walks into a Walmart and thinks she is in Target. She may be looking for the same brand of paper towel or hair color, but she knows which mass merchant’s store she’s in the second those sliding doors glide … Continue reading

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