Tag Archives: relevance

Margin is typically viewed within its accounting framework, but the rules of business are changing and business owners must expand their understanding of how to increase margin if they want to remain competitive and profitable. This video tells you how. Continue reading

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or Distilling customer relationship publishing into one simple blog post     I read dozens of business books and articles every month, and I look for common threads between them. Not surprisingly, I find more common thought than innovative or … Continue reading

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People are getting all wrapped up in social media, thinking social media is the point. Social media is just a delivery device – a delivery device that any junior high school student can master. Marketing is the point, and content is the requirement. Continue reading

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Websites, social media, blogging, and other forms of interactive marketing have greatly enhanced the marketing potential of most organizations. But beware the temptation to believe that these are all you need, or that any of them are actually “free!” Continue reading

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In the 1960s Marshall McLuhan – the modern media world’s most prescient cultural forecaster – said “we are always living way ahead of our thinking.” This article examines how that truth influences most business failure to successfully market products to customers. Continue reading

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Without the support of wild growth based on expansion, we must return to offering things of inherent, comparative value. Relationships are once again essential to business success. Relationships within the business, and relationships with the customers, vendors, and communities the business depends on. But has our understanding of relationship become superficial? Continue reading

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No, I don’t believe innovation is unimportant. I do think the word is over-used, and I think people would rather attend expensive seminars in San Francisco to learn about it than actually engage in it. But I think it’s important. I also think it is woefully misunderstood. And I think the primary reason for our ongoing misunderstanding is our failure to recognize the importance of relevance. Continue reading

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