Tag Archives: social media

It wasn’t that long ago that hashtags were still called pound signs and were primarily used for navigating voice mail, so give yourself a break if you’re still not sure how to use them. Now hashtags are here to stay, … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , | 3 Comments

I had an interesting argument with a fella on Twitter today. He had followed me, and he received my instant thank-you note. Instant, as in automatic. This particular person took offense at my use of an automated greeting, which he … Continue reading

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I am not a social media expert. In fact, I’m not even sure what that is.  I guess someone may claim to be a billboard expert, or a television advertising expert, but those are usually only the people selling those … Continue reading

Posted in branding, communications, marketing, selling, social media | Tagged , , , , , , | 5 Comments

We’re getting a lot of requests for this, so here it is!

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This blog post is one in a series of eight articles that explore the most important characteristics of a strong leader. These articles are linked to a Prezi visual presentation, which you can view here. You – the Primary Brand … Continue reading

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Small business owners often ask us which social media tools to use to improve their social media performance. MJSA Journal asked Andrea Hill the same thing early in 2012. Andrea’s response was published as a sidebar in the June 2012 … Continue reading

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Social media monitoring tools bump up your marketing strategy and planning Nearly all marketing strategy today includes a significant presence in social media. Many people think the most exciting thing about social media is that it’s free. A) it’s not, … Continue reading

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It’s easy to feel overwhelmed by all the things we’re supposed to be doing with social media . . . Twitter, Facebook, Google+, blogging . . . who has time to run a business, right? No doubt Social Media has … Continue reading

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One of my retail clients was just pitched by a local marketing firm on paying for text marketing services. For $1,000/year, the retailer can send unlimited text messages to their consumers. My client wanted to know if it was worth … Continue reading

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All business owners must differentiate or compete on price, but the stakes are much higher for designer businesses. Differentiation on design is the primary argument for maintaining higher prices, and failure to do so undermines the entire business premise. Do you know which questions to ask when establishing your pricing strategy? Continue reading

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