Tag Archives: strategy

I’ve been doing something for the past year that is really working for me. Like you, I run a business. And like you, I often get caught up in the details of that business. So I have to be very … Continue reading

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Two of my grandchildren are under the age of two. Active little boys, they give me such delight as I watch them develop and grow. They also make me gasp in fear on a regular basis. Just the other day, … Continue reading

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I tend to have very vivid dreams, and when I wake up they’re still with me. But have you ever had a dream and tried to explain it to someone else? It’s difficult to do, because dreams rarely have a … Continue reading

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I spend a lot of time thinking about the balance between cultivating customers and customer profitability – both for my own business, and for my clients. For every type of B-to-B business – whether you sell products or services – … Continue reading

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Last night my Motorola smartphone crapped out. Well, specifically the camera quit and could not be revived. As a person with a 3-day old grandson, no camera-phone was a no-go. So off I headed to the Verizon store.

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Are You Competitive? One of the most important elements of business success is competitiveness. Business thinkers write about it, business owners talk about it, and entrepreneurs worry about it. I have received more than one phone call from new business … Continue reading

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I’m having a lot of fun again. For a little while I had stopped following my own advice – the advice I always give about staying true to and clear about your business strategy and your own path. Oh, I … Continue reading

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Happy 2014! By now all the holidays are past and you are reasonably recovered and ready to take the world by storm in the new year, right? Before you apply all that enthusiasm and energy, let’s take a few minutes … Continue reading

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Once you are armed with insights about your customers’ behavior both as shoppers and as online participants you can flesh out your marketing strategy. Look backward to look forward Get the list of every marketing activity you did last year: … Continue reading

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Your Marketing Strategy Will Be as Good as Your Insights The best time to create your marketing strategy for the following year is in September and October,  so the marketing plans can be included in the company budgets. But invariably … Continue reading

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