Tag Archives: strategy

Where costs + branding effort = margins The zeitgeist issue of the week is pricing strategy, and how to price products for acceptance in the market. This is an issue all my clients confront. For software clients, pricing strategy differs … Continue reading

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If your business fitness approach is to stick your toe in the water here and there to see if anything works, you’re just delaying the inevitable. Treat your business regimen as if you are training to defend your life, and you won’t be outrun, outgunned, or outmaneuvered when challengers come to call. Continue reading

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if you understand the inputs and outputs of a business, you can make intelligent decisions about how much and where to allocate your funds and your time. Continue reading

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Margin is typically viewed within its accounting framework, but the rules of business are changing and business owners must expand their understanding of how to increase margin if they want to remain competitive and profitable. This video tells you how. Continue reading

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All business owners must differentiate or compete on price, but the stakes are much higher for designer businesses. Differentiation on design is the primary argument for maintaining higher prices, and failure to do so undermines the entire business premise. Do you know which questions to ask when establishing your pricing strategy? Continue reading

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When a company fails to establish compelling reasons to buy its products, it is reduced to competing on price. This is market reactivity as a form of strategy, and it’s an excellent formula for going out of business. Don’t set your business up to fail. Follow sound strategic principles to differentiate your business and remove yourself from the price game. Continue reading

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Most of us spend our lives growing into an ability to face reality, only to find out that reality isn’t all its cracked up to be. After all, it can’t take you anywhere else but here, can it? Continue reading

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Fight or flight syndrome leaves out an important – and destructive – third reaction. Freeze. Are you doing the business equivalent of the suicidal bunny routine? Continue reading

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The changes you choose to make now will have tremendous impact on the success you can expect in the future. Too many companies are cutting loose important (strategic) talent, eliminating their advertising budgets, changing their marketing strategies, and reducing their operations to customer-unfriendly shells in fear-fueled efforts to survive. Continue reading

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A depressed economy takes existing conditions and magnifies them. It’s like stop-action photography. The bad business decisions we make that would normally unfold over years, instead unravel in a year, a quarter, or even a month. This is how we explain some organizations in every industry thriving while their competitors contract and fail. Continue reading

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